Revance Score is the proprietary scoring engine behind the Revance suite. It analyzes signals your business already generates — recency, frequency, deal value, sentiment, intent and opportunity stage — and turns them into a clear priority, the reason behind it, and the next best action. It is the intelligence that Revance CRM and Revance Engage both run on.
A message arrives, someone replies once, and then it quietly waits for nobody in particular to follow up.
Whoever remembers the most customers decides who gets called today — and that knowledge leaves when they do.
Past customers who may be ready to return get no attention, because nothing points a team back toward them.
The challenge is rarely finding more leads. It's knowing, out of every existing, dormant and new customer already in your world, which one deserves attention right now — and why.
Revance Score exists to answer exactly that question, using signals your business is already generating every day.
Explainable by design — you see the "why," not just the "who."
Recency, frequency, potential deal value, sentiment, intent and opportunity stage — all present in normal business activity, across whatever channels you already use.
These signals are combined through Revance Score's proprietary scoring logic — our unique customer opportunity model — to rank existing, dormant and new customers against each other.
Every customer resolves to one simple output: Customer → Priority → Reason → Next Best Action — so a score is never just a number.
Every priority comes with a reason — the signals behind it, not just a ranked list to trust blindly.
Complexity is translated into a simple signal, so anyone on the team can see who needs attention now.
The same engine ranks opportunity across all three customer pools, instead of treating each as a separate problem.
Designed to bring together customer signals captured across WhatsApp, email, web forms, CRM records and spreadsheets.
The system prioritizes and suggests — your team always makes the final call, with full context.
Our design vision is a model that keeps learning from what actually happens next — contacted, converted, renewed, or gone quiet again.
Revance Score is the intelligence layer underneath both products in the Revance suite.
The outbound workspace — where Revance Score prioritizes who your team should call today, and why.
Explore Revance CRM →
The inbound operator — where Revance Score prioritizes which incoming inquiry needs a human first.
Explore Revance Engage →We'll show you what Revance Score could find inside your existing, dormant and new customers — in a free 30-minute session.
